Lead Reactivation

Don't Buy More Leads.
Reactivate The Ones You Already Paid For.

You are not competing on price. You are competing on lead volume.

Your next customers are already in your database. We install a system that re-engages dormant contacts, qualifies their interest, and hands them straight to the Appointment Setter. Your team does nothing.

Start Your Revenue Engine → See how it works

Leads are more expensive than ever. Why throw away 92% of them?

Most home services contractors have more or less the same funnel.

100 leads come in.
60 get contacted.
33 book an appointment.
7 don't show up.
26 sit down.
22 get a proposal.
8 buy.

That means 92 out of every 100 leads never become customers.

Those 92 people sit inside your CRM. Forgotten. Doing nothing.

But they were not random strangers. Every one of them was once interested enough to raise their hand. They requested a quote, filled out a form, or booked a call. They knew your name and still do.

They are not dead. They are dormant.

Most contractors have tens of thousands of them sitting in their database right now. Meta leads, Google leads, website forms, purchased lists. Paid for. Contacted once. Then abandoned.

Your competitors are buying more expensive leads to fill the gap.
You already own the leads you need.

You already paid for these leads.
You're just not getting the return yet.

A lead costs $160 at 2026 market rate, averaged across the six verticals we work in. Solar runs higher, roofing runs lower. And those leads are not always exclusive. The same homeowner is usually talking to three to five other contractors at the same time.

The leads inside your CRM are different. They are exclusively yours. They already know your company. And they carry higher intent than a cold contact who just clicked an ad.

Most contractors sell more than one thing. A battery for a customer who already has panels. A roof for someone who only replaced the windows. That second product is what makes an old contact worth a conversation again.

Here is what even a conservative reactivation rate does to your numbers over twelve months.

Database Size	Reactivated (2% / year)	Sit Appointments (60%)	Sales (32% of sits)	Revenue @ $33k
20,000 leads	400	240	77	$2,541,000
50,000 leads	1,000	600	192	$6,336,000
100,000 leads	2,000	1,200	384	$12,672,000

Twelve month figures at a $33,000 average deal value, the blended average across the six verticals. These are not guarantees. They are what the math looks like when a dormant database starts producing revenue again.

Standard CAC

$2,583

What a customer costs you today, at market rate lead prices plus the cost of appointment setting.

With Lead Reactivation

$911

Reactivated leads carry no lead cost. They are exclusive to you and they already know your name.

Without changing anything else about how you operate.

Run The Numbers On Your Own Database

Enter your own leads, cost per lead, conversion rates and database size. The right column shows the whole Revenue Engine running, Lead Reactivation included. Switch the other components off to see what Lead Reactivation adds on its own.

How Lead Reactivation Works

The system imports your dormant contacts and starts re-engaging them in controlled batches. Not a one-time blast that floods your Consultants and overwhelms your calendar.

Step 1

Outreach across every channel

Outreach goes out across SMS, email, WhatsApp, and voice. The messages are careful and respectful. They open a conversation, not a pitch.

Step 2

Simple qualifying questions

The system asks three things: Did you go ahead and have the work done? Is it still something you are considering? Would you like to speak to someone? That is it. The questions are set per client, in your own words, for the products you actually sell.

Step 3

Warm contacts routed to the Appointment Setter

Contacts who show interest are automatically routed into the Appointment Setter, where the system converts them into qualified Sit Appointments for your Consultants.

Step 4

Not ready yet? Scheduled for later.

Contacts who are not ready get asked one more question: "Would it be okay if we check back in a few months?" If they say yes, the system schedules a future re-contact automatically. Nothing falls through the cracks.

Step 5

An engine, not a campaign

Contacts who already had the work done by someone else are handled too. The system moves to whatever else you sell, if that fits. Month after month, your CRM produces fresh conversations from leads you already own.

What Your Consultants Experience

They don't log into a new system.

No new platform to learn. No sequences to manage. No lists to work through.

They don't run outreach.

The system handles all contact attempts, all follow-up, and all qualification before a human is ever involved.

They don't monitor anything.

Nothing changes in their daily workflow. They show up and do what they do best.

When a reactivated contact is ready to talk, it shows up on their calendar.

A confirmed Sit Appointment. The same way a new lead would appear, just at a fraction of the acquisition cost.

They get notified and briefed. That's it.

What the outreach sounds like

The system does not pitch. It opens a door. Qualification happens naturally through conversation.

SMS

"Hi John, a few years ago you requested a solar quote from us. Quick question: did you end up going solar? Reply 1 for yes, 2 for not yet, 3 if you are looking at a battery now."

Subject: Quick question

"Hi John, you contacted us a while back about solar. A lot has changed since then: energy prices, battery storage, EV charging. Out of curiosity, did you install solar, or is that still something you're thinking about? Happy to set up a quick call if useful."

Pricing

There is no setup fee. No subscription. No minimum commitment.

$79 per reactivated lead

You pay nothing until the system delivers a result.

A reactivated lead is a contact from your existing database who re-engages with the system and expresses active interest in one of your product offerings. That is when the $79 applies. Not before.

For context: the 2026 market rate for a lead averages around $160 across the six verticals we work in, and some of those are shared with multiple competitors. A reactivated lead from your own database is exclusive, already familiar with your brand, with verified interest before you pay a cent.

You pay for real interest, not open rates. A lead only counts when a meaningful response is recorded and the contact is handed to the Appointment Setter.

Billing runs once a week, after delivery. You get one invoice for the reactivated leads the system delivered that week, with the evidence behind each one.

You can stop at any time. Active conversations wind down naturally to completion. No cancellation fees.

This Is Not for You If

You have no historical lead database

Lead Reactivation works on dormant contacts. If your company has no existing database to work from, there is nothing to reactivate.

You don't track leads in a CRM

The system needs to import from a structured source. If leads are not tracked, they cannot be reactivated.

You expect this to replace your Consultants

The system qualifies and routes. Your Consultants still run the conversation and close the deal.

You don't offer any upsells

Lead Reactivation works best when you have something else to offer a dormant contact, not just the original quote they never took.

Lead Reactivation works best for contractors with a large existing contact database. The bigger the database, the bigger the opportunity. If you have 10,000 or more dormant contacts sitting unused, there is almost certainly revenue in there that the system can surface.

Questions

Will people be annoyed at being contacted again? +

The outreach is respectful, well-spaced, and gives every contact a simple way to opt out. The messages are conversational and brief. Most people who are not interested opt out cleanly. The ones who are interested, and there are always some, are glad someone reached out.

What if someone already had the work done by another company? +

The system asks about it directly. If they bought elsewhere, the conversation shifts to the other products and services you offer. A contact who never converted can still become a customer, just for a different product.

What if the system says something wrong? +

The system is trained to stay within clearly defined boundaries. It does not quote prices, make performance promises, or get into technical specifics. Anything outside those boundaries is flagged and escalated to a human. Its job is to open conversations and qualify interest, not to close deals.

Won't this create duplicate outreach with the Appointment Setter? +

No. Lead Reactivation and the Appointment Setter operate on separate contact pools. New leads go through the Appointment Setter. Old dormant contacts go through Lead Reactivation and are only handed off to the Appointment Setter when they show interest. There is no overlap.

How many leads does the system contact at once? +

The system activates in controlled batches. The pace is calibrated to your capacity so that when warm contacts come through, your Consultants can actually handle them. This is not a mass blast. It is a steady, managed pipeline.

How long before we see results? +

The first batch typically starts producing conversations within the first two weeks. Volume builds as batches run and the system learns which segments of your database respond best.

What does a "reactivated lead" actually mean? +

A reactivated lead is a contact who responds to the outreach, expresses active interest in one or more of the products you offer, and is handed over to the Appointment Setter. It is not a contact who simply opened a message. The system tracks engagement through the conversation. You pay for real interest, not open rates.

What if we want to pause or stop? +

You can stop at any time. Active conversations wind down naturally to completion. You are only charged for contacts who actually reactivate, billed weekly after delivery, so there is no prepaid balance to unwind. There are no cancellation fees.