Lead Reactivation

Don't Buy More Leads.
Reactivate The Ones You Already Paid For.

You are not competing on price. You are competing on lead volume.

The secret to more revenue is hidden in your own database. We install a system that carefully re-engages dormant contacts, qualifies their interest, and hands them directly to the Appointment Setter without your team lifting a finger.

Start Your Revenue Engine → See how it works

Leads are more expensive than ever. Why throw away 92% of them?

Most solar installers have more or less the same funnel.

100 leads come in.
60 get contacted.
35 get an appointment.
10 don't show up.
25 sit down.
21 get a proposal.
8 buy.

That means 92 out of every 100 leads never become customers.

Those 92 people sit inside your CRM. Forgotten. Doing nothing.

But they were not random strangers. Every one of them was once interested enough to raise their hand. They requested a quote, filled out a form, or booked a call. They knew your name and still do.

They are not dead. They are dormant.

Most installers have tens of thousands of them sitting in their database right now. Meta leads, Google leads, website forms, purchased lists. Paid for. Contacted once. Then abandoned.

Your competitors are buying more expensive leads to fill the gap.
You already own the leads you need.

You already paid for these leads.
You're just not getting the return yet.

Solar leads cost $209 each on average at 2026 market rate. And those are not always exclusive. The same lead is usually talking to three to five other installers at the same time.

The leads inside your CRM are different. They are exclusively yours. They already know your company. And they carry higher intent than a cold contact who just clicked an ad.

Storage is a great upsell for those who already have solar.

Here is what even a conservative reactivation rate does to your numbers.

Database Size	Reactivated (2%)	Sit Appointments (60%)	Sales (31%)	Revenue @ $20k
20,000 leads	400	238	75	$1,500,000
50,000 leads	1,000	595	187	$3,740,000
100,000 leads	2,000	1,190	375	$7,500,000

These are not guarantees. They are what the math looks like when a dormant database starts producing revenue again.

Standard CAC

$2,875

Blended cost per customer from market-rate leads.

With Lead Reactivation

$998

Because reactivated leads are exclusive, warmer, and cost less to convert.

Without changing anything else about how you operate.

How Lead Reactivation Works

The system imports your dormant contacts and starts re-engaging them in controlled batches. Not a one-time blast that floods your sales team and overwhelms your calendar.

Step 1

Outreach across every channel

Outreach goes out across SMS, email, WhatsApp, and voice. The messages are careful and respectful. They open a conversation, not a pitch.

Step 2

Simple qualifying questions

The system asks three things: Did you end up installing solar already? Are you currently exploring home batteries or EV charging? Would you like to schedule a call? That is it.

Step 3

Warm contacts routed to the Appointment Setter

Contacts who show interest are automatically routed into the Appointment Setter, where the system converts them into qualified Sit Appointments for your Solar Consultants.

Step 4

Not ready yet? Scheduled for later.

Contacts who are not ready get asked one more question: "Would it be okay if we check back in a few months?" If they say yes, the system schedules a future re-contact automatically. Nothing falls through the cracks.

Step 5

An engine, not a campaign

Contacts who already went with another installer are handled too. The system pivots naturally to batteries or EV charging if that fits your offering. Month after month, your CRM produces fresh conversations from leads you already own.

What your Solar Consultants Experience

They don't log into a new system.

No new platform to learn. No sequences to manage. No lists to work through.

They don't run outreach.

The system handles all contact attempts, all follow-up, and all qualification before a human is ever involved.

They don't monitor anything.

Nothing changes in their daily workflow. They show up and do what they do best.

When a reactivated contact is ready to talk, it shows up on their calendar.

A confirmed Sit Appointment. The same way a new lead would appear, just at a fraction of the acquisition cost.

They get notified and briefed. That's it.

What the outreach sounds like

The system does not pitch. It opens a door. Qualification happens naturally through conversation.

SMS

"Hi John, a few years ago you requested a solar quote from us. Quick question: did you end up going solar? Reply 1 — Yes / 2 — Not yet / 3 — Considering a battery now."

Subject: Quick question

"Hi John, you contacted us a while back about solar. A lot has changed since then — energy prices, battery storage options, EV charging. Out of curiosity: did you install solar, or is that still something you're thinking about? Happy to set up a quick call if useful."

Pricing

There is no setup fee. No subscription. No minimum commitment.

$79 per reactivated lead

You pay nothing until the system delivers a result.

A reactivated lead is a contact from your existing database who re-engages with the system and expresses active interest in one of your product offerings. That is when the $79 applies. Not before.

For context: the 2026 market rate for a lead averages around $209, and some of those are shared with multiple competitors. A reactivated lead from your own database is exclusive, already familiar with your brand, with verified interest before you pay a cent.

You pay for real interest, not open rates. A lead only counts when a meaningful response is recorded and the contact is handed to the Appointment Setter.

You can stop at any time. Active conversations wind down naturally to completion. No cancellation fees.

This Is Not for You If

You have no historical lead database

Lead Reactivation works on dormant contacts. If your company has no existing database to work from, there is nothing to reactivate.

You don't track leads in a CRM

The system needs to import from a structured source. If leads are not tracked, they cannot be reactivated.

You expect this to replace your Solar Consultants

The system qualifies and routes. Your Solar Consultants still run the conversation and close the deal.

You don't offer any upsells

Lead Reactivation works best when you have products to offer dormant contacts, such as storage or EV chargers, not just the original quote they never took.

Lead Reactivation works best for installers with a large existing contact database. The bigger the database, the bigger the opportunity. If you have 10,000 or more dormant contacts sitting unused, there is almost certainly revenue in there that the system can surface.

Questions

Will people be annoyed at being contacted again? +

The outreach is respectful, well-spaced, and gives every contact a simple way to opt out. The messages are conversational and brief. Most people who are genuinely not interested opt out cleanly. The ones who are interested — and there are always some — are glad someone reached out.

What if someone already installed solar with another company? +

The system asks about it directly. If they installed elsewhere, the conversation shifts to home batteries, EV charging, or other relevant services depending on what you offer. A past non-convert can still become a future customer — just for a different product.

What if the system says something wrong? +

The system is trained to stay within clearly defined boundaries. It does not quote prices, make performance promises, or get into technical specifics. Anything outside those boundaries is flagged and escalated to a human. Its job is to open conversations and qualify interest — not to close deals.

Won't this create duplicate outreach with the Appointment Setter? +

No. Lead Reactivation and the Appointment Setter operate on separate contact pools. New leads go through the Appointment Setter. Old dormant contacts go through Lead Reactivation and are only handed off to the Appointment Setter when they show interest. There is no overlap.

How many leads does the system contact at once? +

The system activates in controlled batches. The pace is calibrated to your team's capacity so that when warm contacts come through, your Solar Consultants can actually handle them. This is not a mass blast — it is a steady, managed pipeline.

How long before we see results? +

The first batch typically starts producing conversations within the first two weeks. Volume builds as batches run and the system learns which segments of your database respond best.

What does a "reactivated lead" actually mean? +

A reactivated lead is a contact who responds to the outreach and expresses active interest in one or more of the products you offer — and is handed over to the Appointment Setter. It is not a contact who simply opened a message. The system tracks engagement through the conversation. You pay for real interest, not open rates.

What if we want to pause or stop? +

You can stop at any time. Active conversations wind down naturally to completion. You are only charged for contacts who actually reactivate. There are no cancellation fees.